Survey Research Project | Auburn University Bookstore

This is a research paper I wrote with a group for my Survey Research Methods class.

Survey Research Methods is a public relations class that teaches students about research in the public relations field. The class focuses on a project in which groups are tasked with conducting research for an assigned local client. My group was assigned the Auburn University Bookstore. We met with our client to discuss the topics they wanted us to focus on in our research. We then drafted survey questions and created a survey using Qualtrics survey software. We distributed the survey to Auburn University students through several social media outlets. When we received more than 300 responses we took the survey down and analyzed the data. We used the data and our conclusions to draft a comprehensive research paper. At the end of the semester we created a presentation consisting of our most important conclusions and presented it to our client.

Click this link to open the research paper in a new tab.

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Copyright Sydney Pope 2015.